top of page

Press & Media

Brand Kit

This brand kit was made for internal use (for creation of branded materials) but is being shared here for collaborative purposes. Opera Today! partners and media may use the following resources to create approved products and content or to provide fair, representative media coverage.

Logo

Our logo is constructed from 3 main elements:

  1. concentric circles replacing the "O" in

  2. the word "OPERA" (all capitalized), in "Aptly Medium" overlaid by

  3. the word "Today!" in "Splash Regular" at the same size.

In places where necessary, we add a contrasting drop shadow (at 315° heading) and/or variations in color. There should always be "breathable" space around the logo but you can have much less of it on the right side, where the exclamation point doesn't add as much visual weight.

Colors

Opera Today!'s primary colors are a Marsala (#54001D), a Sand Dollar (#8F8B61), and an Aqua Marine (#4FDCFF). The deep, rich marsala should be used for backgrounds of functional elements. Lighter colors of the sand dollar (#F2F0DA) can be used for content backgrounds and light text on darker backgrounds. The aqua marine should be used for accent elements and the primary call-to-action. A darker version of the aqua marine (#399EB8) can be used on interactive elements and secondary calls-to-action. #1A0009 should be used for general text on light backgrounds.

Typography

Our choice of typography is determined by accessibility and legibility. Text representing section headers or titles should use a heavy but easily read modern, rounded slab/clarendon old style serif font. Main content or paragraph text should use the most legible modern geometric or humanistic sans-serif typeface.

Tone

In all publications (save for those that require legal terminology) we strive for friendly professionalism in our tone. Jargon and lingo is fine (as long as we explain any uncommon term on first use.) Our storytelling is confident but not arrogant; bold & colorful, but clear.

Social Media Pages

  • Instagram: Find weekly sneak peaks at our performances before opening night, occasional thoughts about different aspects of opera production, and contemporary opera news on Opera Today’s Instagram feed.

  • Facebook: We’re on Facebook too! Please share our Facebook with anyone you think would enjoy the same content but spends more of their time on Facebook.

  • YouTube: Longer form video will be stored on YouTube and can be rewatched on demand. If we live stream any events, we'll probably use YouTube's streaming to do so. Subscribe to our YouTube channel to be automatically notified when we go live or add another video.

bottom of page